The world today has become a global village thanks to the dynamics brought on by the internet. With various methods to advertise a product on the internet, businesses can certainly promote their products effectively. Basically, advertising online is a means of marketing and advertising, incorporating the internet, to convey incentive marketing information to consumers. Among the well-known online methods include the use of social media, search engines and mobile devices as a means of marketing. To this light, a website like ‘The best website ever’ has been developed to fill the gap of more wanted marketing strategies.
TheBestWebsiteEver.com (TBWE.com) is a free promotional advertising medium which offers winning opportunities to fans from their favorite brands. The site allows fans to decide who the ‘The Best Ever’ is…and that’s why it’s no surprise they’re also home to TheBestEvers.com. TBWE works in a simple way…after free registration by both the brands and fans, the site allows the fan to vote for their favorite brand where they can then win rewards for their loyalty. While most brands had a “Fan Appreciation Day,” EVERY DAY on The Best Website Ever is Fan Appreciation Day.
For brands that would like to sign up, there are different categories offered which include Eat, Drink, Play and Shop. Different brands in these categories can set their own winning odds on a daily basis, and when fans vote and beat the voting odds, they ‘win’. Consequently, TBWE has a live voting system that notifies brands of the winner, and the brand can reward the fan in the best way possible. Voting for brands can be influenced by the love for the brand, the desire for the brand and how fans enjoy having in mind that they can win something directly from the brand.
TBWE works based on feedback from voters and advertisers. To become a winner, one just needs to vote. The Best Website Ever further embeds the brand’s website on their site so that when a fan votes and beats their odds, the brand is notified immediately. The winning user’s information is then forwarded over to the brand they voted for to be considered for a reward. However, the intensity of the reward given to the winner is up to the brand. As such, TBWE does not regulate how engaging brands appreciate or reward their users. The fan who beats the odds simply qualifies to possibly win a prize every time they beat the odds. Beating the odds includes setting the successful vote, or the dominating vote on the brand’s odds.
The benefits that come with this revolutionary site are eye-catching, especially to the brands. While fans still benefit from the rewards, the brands can use the information provided by the site to better their products. Most important, promotions on this site are absolutely free. Both brands and fans just sign up, the brands post their specific brand products, and the fans vote for them. As such the site is ideal for brands who want to reduce their advertising costs and yet get the appropriate response and useful information from their fanbase. Moreover, the large audience covered by TBWE is certainly a benefit when one considers the high advertising cost that occurs through tv, radio, and newspaper. Thus, TBWE saves the brands’ budgets.
The site gets essential information about fans who vote for particular brands. Information such as country, age, zip code, state, gender, income level, education level, and ethnicity are captured by the site. Upon the brand signing up on TBWE, it gets a personal page where they can log in and view this valuable information. As such the brand is able to make an informed decision on how to customize their brand based on the information gathered. Moreover, the fans’ personal contact information is retained unless it’s for reward purposes. Through TBWE, brands will know their target group and will strive to satisfy their needs accordingly.
TBWE allows visibility of the brand globally. Promoting products on TBWE will increase the brand’s audience. Although the site works on a vote-reward basis, TBWE is an essential approach to publicizing brands. While a brand can claim they are the best in the industry, reviews on the brand are the only way to prove the claim. Likewise, a brand may be underrated, and yet it’s the best. TBWE helps brands get reviews from their fans, and thus it creates a way of fan conversion to customers. Based on the reviews, the brands understand which moves to make to increase review rating and visibility.
TBWE also allows brands to know their market position and loyal fans. Because TBWE works based on reviews, it is possible for a brand to understand its market position. Similarly, The Best Website Ever works on data-based reviews, and as such brands get a clear picture of their market position. This can be attested by the reviews made from their loyal fans. Facts about age, zip codes, gender and ethnicity help brands evaluate the optimal fan-base. Additionally, loyal fans work for brands in their own way, as they initiate “word-of-mouth” marketing to other potential customers. It is these loyal fans who can put the brand into the limelight for others to try products from the brand.
Promotions by TBWE help brands keep track of their campaign and measure its performance. The site collects information on how effective advertisements are, the proportions of the possible audience or the precise audience reaction, means in which a guest attained their advertisement if the ad triggers sales, and whether an ad precisely connected within the guests’ view. As such the brand can easily assess the relationship between the number of votes, site visitation and conversion rates. Brands, therefore, can improve their campaigns over time and make strategic moves toward achieving their goals.
The Best Website Ever also has associate websites that help its clients get a better client experience. This feature helps the site boost its audience coverage. TBWE enjoys coverage in most states and most cities in America. As such, feedback obtained from the associated site is substantial enough to present reliable information and consequently make informed decisions.
Most free advertisements are not taken seriously by the public. TBWE takes note of this phenomenon and places priority to make the best of it. As such, it structures their promotions in a way that competitors get the best from the ads. Serious brands battle for reviews by using TBWE as a promotional tool for their products and services. Fans, on the other hand, are informed of the best product in the market by the number of votes placed for a brand. Those brands that offer a low-quality product get to understand their competitor and make the necessary changes.
The quick replies from the fans are something to go by. The voting system of TBWE allows fans to become a potential employee or customer of the brands. The votes help build the reputation of the brand. It is a common phenomenon in society that fans like being associated with a brand of high reputation. This can attract a better workforce and customers. Additionally, accompanying the ad with the brand’s image can help improve the visual effect in the fan’s mind, and thus can improve its reputation. It is common that with increased brand reputation, conversions and customer turn-up increases.
The TBWE site also places significant value on a number of issues. The most prominent one is valued transparency. The voting system put in place by TBWE is highly valued. Both brands and fans can follow the voting process displayed on the site as it is live. This makes manipulation of results impossible, and only legit brands, and fans who become champions are declared winners.
Additionally, TBWE values the fans’ feedback. The results displayed are only based on votes made from fans to brands. As such, decisions by the site are data-driven and not fiction. The brand gets the true picture in their respective category of their product’s position and who the best is within the market. Both winning users and everyday fans can, therefore, make an informed decision of the brand of choice and areas brands need to improve.
TBWE also values effective budgeting. Compared to other advertising mediums, the site is cheap (i.e. “inexpensive”). The site offers free promotions and this makes advertising possible for both established and developing brands. The brands can enjoy full product display on the TBWE site as it offers equal voting and winning opportunities to both brands and fans, respectively.
TheBestWebsiteEver.com (TBWE.com) is unquestionably far much a game changer in the advertising industry. With its free promotional services, the company is providing essential promotional services to a range of brands and their fans. Information provided on the site can help brands and fans reach great heights. Moreso, brands can make informed decisions on how to improve their products and attain their business goals. Brands and fans benefit mutually as either can be considered a winner on the site. Fans are pacesetters with regards to the future of their favorite brands.
Signing up to the site by both the brand and fan offers functions to streamline the brand ratings and appreciate fans for their support. Additionally, as more and more users register to vote on TBWE for their preferred brands, several more brands will then register to begin appreciating their own fans who vote for them. TBWE thus makes for a Fan Appreciation Day, every day, and is a force to be reckoned with.